About
Nine years of making people watch.
Nana777 is twelve people in two rooms. We plan, shoot and run social for consumer brands, with no account layer and no hand-offs, and we are judged on one thing only: whether people come back.
The story
Two editors, a borrowed camera and one rule.
Nana777 opened in 2017 in one room on MG Road Bangalore, cutting reels for brands that could not afford an agency and did not want one. The first client paid in coffee and a credit. The second stayed six years.
What we learned in that room is the whole business. A feed is not a campaign you switch on; it is a thing people either come back to or scroll past, and the only way to know which is to watch it every day. So we never built the layer that usually sits between a client and the work.
The second room came in 2021, in Bangalore, when MG ROAD clients started sending their friends. Nine years on there are twelve of us and eighteen brands on the wall. The cap on how many a team will carry has cost us work more than once. It has never cost us a client, which is the only trade we were ever making.
“Five brands is the most one team will ever carry.”
The rule from the first room, still the rule
2017
One room, MG ROAD
2019
First retainer that outlived its campaign
2021
Room two, KORAMANGALA
2024
The 90 day window becomes the rule
2026
Eighteen brands, twelve people
The record
Views produced, by year.
22M
41M
68M
96M
128M
152M
2021
2022
2023
2024
2025
2026
507M lifetime
·
+312% best 90 day lift
·
98% retention
The crew
Twelve people, no account layer.
Ravi Krish
Studio director
Adarsh Mohan
Head of strategy
Nayana PR
Creative director
Rajesh Jha
Director of photography
Amith Jain
Producer
Manjusha A
Editor
Priya Nair
Editor
Hari Krishnan
Motion design
Ramesh Babu
Photographer
Ravi Shah
Paid social lead
Sahadev Sachi
Community lead
Ananya Rawat
Studio manager
Your name
House rules
Rule 01
You talk to the people who make it.
No account layer. The editor who cut the film and the strategist who planned it are on the call. Nothing is relayed, so nothing is lost.
Rule 02
Five brands per team, never six.
A team that watches five feeds actually watches them. The cap has cost us work. It has never cost us a client.
Rule 03
Every number is read in 90 days.
One window for every report, so a good week can never dress up a flat quarter, and a slow start is allowed to become a good one.
The rooms
Two, and staying that way.
Bangalore · MG ROAD
Bangalore. Koramangala
Strategy, edit, community · shoots, paid
Careers
We hire people who watch.
Creators, editors and community managers who can tell you why a video worked before the numbers arrive.